{"product_id":"sony-fe-50mm-f1-2-gm-lens","title":"SONY FE 50MM F1.2 GM LENS","description":"\u003cdiv class=\"featureNav\"\u003e\n\u003csection class=\"component PdpFeaturesNav -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-10 -SpacingBottomLarge-10\"\u003e\n\u003cdiv data-componentid=\"product_features_nav--en_KE-responsivegrid_featurenav\" data-componenttype=\"product_features_nav\" class=\"component-content\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Inner\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Text\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Title\"\u003e\n\u003ch2 class=\"PdpFeaturesNav__TitleText\"\u003eMain characteristics\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot0\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft\n      -SpacingTopSmall-10\n      -SpacingTopLarge-10\n      -SpacingBottomSmall-30\n      -SpacingBottomLarge-50 js-videoDisplay\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eG Master resolution without compromise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eThe compact, lightweight FE 50mm F1.2 GM is an ideal choice for dedicated creators. XA (extreme aspherical) elements and other advanced technologies combine to achieve extraordinary resolution and contrast from the image centre right out to the edges. Sony’s Nano AR Coating II subdues flare and ghosting, while a floating focus mechanism ensure optimum sharpness at any focusing distance.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-1?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003cimg alt=\"TBD\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-1?$mediumstaticimagehotspot$\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-1?$mediumstaticimagehotspot$\" class=\"MediumStaticImageHotSpot__Image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot1\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-30 -SpacingBottomLarge-50 js-videoDisplay not-processed\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot_313139315\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eSmooth, refined G Master bokeh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eXA elements plus painstaking spherical aberration control at the design and manufacturing stages contribute to gorgeous G Master bokeh that can really make portrait and other subjects stand out, especially with the shallow depth of field available at the lens’s maximum F1.2 aperture. An 11-blade circular aperture mechanism contributes to beautifully circular bokeh.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-2?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003cimg alt=\"Close-up facial portrait of female model, with resolution of subject standing out against bokeh\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-2?$mediumstaticimagehotspot$\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-2?$mediumstaticimagehotspot$\" class=\"MediumStaticImageHotSpot__Image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot2\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-30 -SpacingBottomLarge-50 js-videoDisplay not-processed\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot_830211338\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eFast, precise, quiet AF and tracking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eFast, accurate focus is assured, even with extremely shallow 50mm F1.2 depth of field. Four XD (extreme dynamic) Linear Motors smoothly deliver high thrust to position the large, heavy focus groups for fast, accurate AF. Original Sony\u003cbr\u003eE-mount lens technology ensures that you get maximum performance from\u003cbr\u003eE-mount bodies, for both stills and movies.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-3?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003cimg alt=\"Image of the XD Linear Motor actuators in the lens\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-3?$mediumstaticimagehotspot$\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-3?$mediumstaticimagehotspot$\" class=\"MediumStaticImageHotSpot__Image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot3\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-30 -SpacingBottomLarge-50 js-videoDisplay not-processed\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot_464975515\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eProfessional mobility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003e87mm (3-1\/2in.) in diameter, 108mm (4-3\/8in.) long, and weighing just 778 grams (27.5oz.), the FE 50mm F1.2 GM complements compact, high-performance E-mount bodies to create a system that gives serious shooters the mobility and handling. Three XA elements and four XD Linear Motors in a large-aperture lens that is surprisingly compact offer extraordinary creative potential.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-4?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003cimg alt=\"Image of a person holding a camera with the FE 50mm F1.2 GM lens attached\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-4?$mediumstaticimagehotspot$\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-4?$mediumstaticimagehotspot$\" class=\"MediumStaticImageHotSpot__Image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot4\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-30 -SpacingBottomLarge-50 js-videoDisplay not-processed\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot_351314972\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eTwo focus hold buttons, a focus mode switch, a focus ring, an aperture ring with switchable click stops and other controls support smooth operation. The focus hold buttons can be assigned to other functions via a camera menu. Linear Response MF ensures that the focus ring responds linearly to manual focus control. Effective dust and moisture resistance\u003csup data-original-id=\"CameraNF1016lensSEL50F12GM\" data-value=\"CameraNF1016lensSEL50F12GM\" class=\"InlineFootnote js-footnotePopup\"\u003e1\u003c\/sup\u003e and a fluorine front element coating enhance reliability.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-5?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003cimg alt=\"Product image indicating focus mode switch and illustration describing dust and moisture resistant design\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-5?$mediumstaticimagehotspot$\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/m-feature-5?$mediumstaticimagehotspot$\" class=\"MediumStaticImageHotSpot__Image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection data-component-unique-id=\"mediumstaticimagehot5\" data-component-id=\"mediumstaticimagehot\" class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-30 -SpacingBottomLarge-50 js-videoDisplay not-processed\"\u003e\n\u003cdiv data-componentid=\"image_medium-Medium Static Collection-en_GL-responsivegrid_mediumstaticimagehot_661213955\" data-componenttype=\"image_medium\" class=\"component-content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eAdvantages of Sony’s lenses for video shooting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/d-feature-6?$mediumstaticimagehotspot$\" media=\"(min-width: 992px)\"\u003e\u003c\/picture\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Black \/ Standard \/ Auto","offer_id":50372789764390,"sku":"SONFE50F12GM-1","price":204000.0,"currency_code":"KES","in_stock":true},{"title":"Black \/ Standard \/ Manual","offer_id":50424295915814,"sku":"SONFE50F12GM-2","price":204000.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/9895\/2486\/files\/2_178fc9d0-84c0-44bf-b748-9dce074a1f76.png?v=1752761476","url":"https:\/\/tijadtechsolutions.com\/products\/sony-fe-50mm-f1-2-gm-lens","provider":"Tijad Tech Solutions","version":"1.0","type":"link"}