{"product_id":"sony-fe-50mm-f1-4-gm","title":"SONY FE 50MM F1.4 GM","description":"\u003cdiv class=\"featureNav\"\u003e\n\u003csection class=\"component PdpFeaturesNav -SpacingTopSmall-10 -SpacingTopLarge-10 -SpacingBottomSmall-10 -SpacingBottomLarge-10\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"product_features_nav\" data-componentid=\"product_features_nav--en_KE-responsivegrid_featurenav\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Inner\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Text\"\u003e\n\u003cdiv class=\"PdpFeaturesNav__Title\"\u003e\n\u003ch2 class=\"PdpFeaturesNav__TitleText\"\u003eMain characteristics\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft\n      -SpacingTopSmall-0\n      -SpacingTopLarge-0\n      -SpacingBottomSmall-0\n      -SpacingBottomLarge-0 js-videoDisplay\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot0\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eBreathtaking G Master quality right out to the image edges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/01_desktop-22?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/01_mobile-23?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/01_mobile-23?$mediumstaticimagehotspot$\" alt=\"Example image\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-40 -SpacingTopLarge-40 -SpacingBottomSmall-0 -SpacingBottomLarge-0 js-videoDisplay not-processed\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot1\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot_1338366377\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eInnovative optics and an F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eInnovative optics and an F1.4 maximum aperture combine to deliver magnificent bokeh. Deep, creamy background and foreground bokeh at F1.4 are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that effectively prevent onion-ring bokeh, and careful optimisation of spherical aberration during design and manufacture.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/02_desktop-18?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/02_mobile-19?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/02_mobile-19?$mediumstaticimagehotspot$\" alt=\"Example of bokeh expression\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-40 -SpacingTopLarge-40 -SpacingBottomSmall-0 -SpacingBottomLarge-0 js-videoDisplay not-processed\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot2\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot_1282111293\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eA lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 80.6 mm in outer diameter and 96.0 mm in length while weighing just 516 grams (18.3 oz.). A unique blend of mobility and low-light performance make it an ideal choice for everything from portraits to snapshots.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/03_desktop-21?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/03_mobile-21?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/03_mobile-21?$mediumstaticimagehotspot$\" alt=\"Lens being carried by hand\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-40 -SpacingTopLarge-40 -SpacingBottomSmall-0 -SpacingBottomLarge-0 js-videoDisplay not-processed\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot3\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot_517301607\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eThe lens’s focus group is driven by our high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimised for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/04_desktop-21?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/04_mobile-21?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/04_mobile-21?$mediumstaticimagehotspot$\" alt=\"Illustration showing actuators\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-40 -SpacingTopLarge-40 -SpacingBottomSmall-0 -SpacingBottomLarge-0 js-videoDisplay not-processed\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot4\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot_1341508883\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eIntuitive operation gets the creator’s vision across\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eLinear Response MF provides manual focusing response that rivals mechanical lenses, and is more than responsive enough to produce smooth rack focus for movies. An iris lock switch can be locked so that the aperture ring can be fixed at the “A” position to prevent unwanted changes, or manually set from F1.4 to F16. Customisable two focus hold buttons and an AF\/MF focus mode switch provide extra shooting versatility.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/05_desktop-17?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/05_mobile-17?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/05_mobile-17?$mediumstaticimagehotspot$\" alt=\"Shot of user shooting\"\u003e\u003c\/picture\u003e\n\u003cfigcaption class=\"MediumStaticImageHotSpot__ImageCaption\"\u003e\u003c\/figcaption\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mediumStaticImageHotSpot mediumstaticimagehotspot\"\u003e\n\u003csection class=\"component js-component-footnote-wrapper MediumStaticImageHotSpot -ImageLeft -SpacingTopSmall-40 -SpacingTopLarge-40 -SpacingBottomSmall-0 -SpacingBottomLarge-0 js-videoDisplay not-processed\" data-component-id=\"mediumstaticimagehot\" data-component-unique-id=\"mediumstaticimagehot5\"\u003e\n\u003cdiv class=\"component-content\" data-componenttype=\"image_medium\" data-componentid=\"image_medium-medium-en_KE-responsivegrid_mediumstaticimagehot_1578269958\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Background\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Inner\"\u003e\n\u003cdiv class=\"parentContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Container -col6span\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Content\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ContentHeader\"\u003e\n\u003ch3 class=\"MediumStaticImageHotSpot__Title\"\u003eOutstanding reliability for any environment and application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__TextContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__BodyCopy\"\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that do become attached to the lens surface. A dust and moisture resistant design\u003csup class=\"InlineFootnote js-footnotePopup\" data-value=\"CameraNF991lensSEL50F14GM\" data-original-id=\"CameraNF991lensSEL50F14GM\"\u003e1\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eprovides extra reliability for outdoor use in challenging conditions.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__AddonContainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__Notes\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageContainer\"\u003e\n\u003cdiv class=\"MediumStaticImageHotSpot__ImageWrapper HotSpotContainer js-hotSpotsContainer\"\u003e\n\u003cfigure\u003e\u003cpicture\u003e\u003csource media=\"(min-width: 992px)\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/06_desktop-14?$mediumstaticimagehotspot$\"\u003e\u003cimg class=\"MediumStaticImageHotSpot__Image\" src=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/06_mobile-14?$mediumstaticimagehotspot$\" srcset=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/06_mobile-14?$mediumstaticimagehotspot$\" alt=\"Illustration of fluorine coating\"\u003e\u003c\/picture\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Black \/ Auto \/ MILC","offer_id":50371702882598,"sku":"","price":153560.0,"currency_code":"KES","in_stock":true},{"title":"Black \/ Manual \/ MILC","offer_id":50424138268966,"sku":"","price":153560.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/9895\/2486\/files\/3_73a55233-b4ce-4d13-a5e1-50442488fdf3.png?v=1752761650","url":"https:\/\/tijadtechsolutions.com\/products\/sony-fe-50mm-f1-4-gm","provider":"Tijad Tech Solutions","version":"1.0","type":"link"}